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About Me

The UX Designer Behind the Work

Photograph of Andrew Nascimento

Designing Experiences That Resonate

With 12 years in UI and 9 years in UX, I’ve led solutions for startups, midsize firms, and Fortune 500 brands. I apply systems thinking to bring structure to ambiguity and draw on my passion for making digital experiences better for users to deliver solutions that meet both user and business needs.

By gathering user feedback early and iterating rapidly, I am able to discover pain points and refine solutions before they become costly. This approach reduces risk and ensures genuine value for users while supporting business goals. I collaborate closely with cross-functional teams to keep everyone aligned and move projects forward efficiently.

In my free time, I enjoy tinkering on my home server, traveling with my family, and exploring the world of fountain pens.

Core Strengths

Structuring Ambiguity

I'm passionate about transforming complex systems into streamlined, user-centric experiences. I design clear, intuitive flows that guide users effortlessly through even the most intricate processes, minimizing friction where needed and enhancing ease of use throughout.

Systems Thinking

I approach projects holistically, ensuring each feature fits seamlessly into its broader ecosystem. When a design system doesn’t exist and the scope allows, I’ll develop an MVP style guide to future-proof the product.

Design-to-Development

While my main strengths are in design, I’m also comfortable with code. With over a decade of experience in HTML and CSS and growing skills in JavaScript and TypeScript, I can build design systems in React or create systems that are easy for developers to implement.

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