Andrew Nascimento | UX Designer

The Problem

The More Than MFG Expo’s outdated registration system caused delays, with preprinted badges and manual on-site sign-ups leading to long wait times for attendees and increased overhead for staff.

Key Issues

Manual Data Entry

Registration staff manually entered walk-up attendee details, leading to slow check-in times and data entry errors.

Time-Consuming Pre-Printing Process

A week prior to the event, the pre-registration list would need to be pulled, and then manually printed. This was time-consuming and anyone after that week cutoff would need to be printed the night before.

Unpolished Appearance

With the first touchpoint at the event being check-in, the manual process of checking in felt unpolished compared to the rest of the event.

Large Staff Needed

In order to keep check-in flowing smoothly, a large staff managing multiple lines was needed. These were employees who were pulled away from other parts of the expo where they could be better utilized.

The Goal

Redesign the registration experience to be faster, more efficient, visually appealing, and streamlined for both attendees and staff.

Solution

A web app that allows guests to check themselves in and register if needed.

Online Registration

We continued to use the same online registration platform as the event staff were already deeply integrated and happy with the platform and worked with the development team to connect it to the progressive web app we built.

Progressive Web App

Designed a progressive web app that took key identifying information (we used email for this) to then send to the registration platform and identify if they were already registered.
Users already registered were checked into the event and their badges were printed.
If the user was not registered we prompted them for their registration information and then upon submission automatically checked them in and printed their badge.
If the email was duplicated create a screen for the user to select the proper information.

Execution

Wireframing and Prototyping

I began by creating hand-sketched wireframes and low-fidelity prototypes of the progressive web app. Followed by testing different user flows to ensure simplicity and efficiency. Key elements included:

Reducing the number of steps required to complete registration by condensing forms and eliminating unnecessary fields.
Identifying what information could be used as a unique identifier to simplify the process and differentiate the user flow between registered and unregistered attendees.

User Testing

We conducted usability tests, asking users to complete the registration process and providing feedback on:

Clarity of the instructions
Ease of use
Overall satisfaction with the experience

Final Design and Development

Upon completion of the design, I worked with the development team to create the functionality of the progressive web app.
Once the functionality was completed the development team handed the app back to me to style and streamline the UI via HTML & CSS.
I then submitted the progressive web app to the brand manager to ensure the event branding was consistent with all touch points( e.g., event banners, email notifications, etc.).

Results & Impact

Faster Onsite Check-In

Self-check-in kiosks, reduced in-person check-in time by 50%, leading to shorter lines and a smoother attendee experience.

Improved Attendee Satisfaction

Attendees were able to navigate the user interface easily and quickly find their printed badges.

Staff Saved Time

Event staff were able to save over 40+ hours that would normally be spent pre-printing and alphabetizing badges.

Conclusion

By reducing manual tasks, this project streamlined check-in and walk-up registration, increasing efficiency for staff and attendees.

By working closely with both design and development teams, I created a scalable solution that not only addressed the current issues but also set the foundation for future growth.

Interested in learning more about this project or seeing how I can help streamline your user experience? Feel free to reach out!

Connect With Me

More Than MFG Expo Check-In Experience

Creating A Streamlined Check-In Experience For An Expo That Had To Much Overhead

40+

40%

Project Overview

Client

My Roles